In the realm of public affairs and brand strategy, few figures embody the power of vision and impact as fully as Desiree Peterkin Bell. An international best-selling author, award-winning strategist, and global brand builder, she has redefined what it means to merge purpose with influence. Her guiding ethos, “Purpose, Not Position,” is not just a mantra — it’s the foundation of a career dedicated to creating meaningful, systemic change across communities, cultures, and continents.
A Global Firm Rooted in Purpose
As Founder and CEO of DPBell & Associates, Desiree leads a globally recognized firm with a footprint that stretches from Washington, D.C., New York, New Jersey, and Los Angeles to Central America and across Africa. Her team’s expertise spans public relations, brand positioning, strategic counseling, crisis communications, political consulting, media training, digital organizing, event production, and partnerships.
What sets DPBell & Associates apart is its commitment to representing movements, not moments. Whether advising Fortune 100 and 500 companies, C-suite leaders, or grassroots organizations, Desiree and her team build strategies that don’t just shift perception — they spark transformation.
Driving Impact at Home and Abroad
Her firm has been instrumental in shaping historic initiatives. Among them: the successful passage of the nation’s first Breonna’s Law in Virginia, which curbed the use of “no-knock” warrants. On a global stage, Desiree’s leadership has reached more than 15 African nations, most notably through Take Back the Media: Africa — a groundbreaking competition and docuseries that earned Emmy nominations, five Telly Awards, and one billion media impressions.
Her innovative touch also extends into cultural preservation and celebration. She partnered with Hip Hop legend KRS-One to launch Birthplaceofhiphop.nyc, an initiative honoring Hip Hop’s 50th anniversary and its indelible impact on global culture.
From City Hall to Global Influence
Before launching her firm, Desiree built an extensive career in public service. In Philadelphia, she produced the city’s largest civic events, shaped digital policy, and played a pivotal role in securing the Democratic National Convention. As Communications Director for Mayor Cory Booker in Newark, she elevated the city’s brand on a national stage. Under Mayor Michael Bloomberg in New York City, she managed high-profile sponsorships, legislative priorities, and media initiatives.
This rare combination of government leadership and global strategy positioned Desiree as a trusted voice bridging politics, media, and culture.
Recognized Leadership
Her influence has not gone unnoticed. Desiree has been honored by PRWeek’s “40 under 40,” Black Enterprise, PRNews, NABJ, and even recognized by Pope Francis and the Obama Administration for her leadership. Each accolade underscores her ability to navigate complex arenas with integrity, creativity, and vision.
Creating Space for Conversations That Matter
Beyond her professional achievements, Desiree has committed herself to fostering dialogue. Through her Chat & Chew series, she brings together diverse voices to discuss race, politics, womanhood, and healing — conversations that resonate deeply in today’s cultural landscape.
The Power of Purpose
Today, Desiree Peterkin Bell continues to expand her impact, building platforms that empower communities of color to lead in media, politics, entertainment, and beyond. Her work proves that true influence is not about titles or positions, but about purpose, vision, and the courage to drive lasting change.