Strength, Strategy, and Self-Care: Inside the Vision of CEO Tamar Yahawahdah

Strength, Strategy, and Self-Care: Inside the Vision of CEO Tamar Yahawahdah

In a wellness industry that often prioritizes speed over intention, Tamar Yahawahdah stands apart as a founder who leads with depth, purpose, and a holistic vision for community healing. As the CEO of Rejuvenation Junction Massage & Spa Services and Crescent Turtle Health and Life Coaching, Tamar has built two distinct but deeply connected enterprises that reflect her commitment to elevating wellbeing from the inside out.

Rejuvenation Junction, now celebrating a decade of service, has become one of Pierce County’s most respected wellness destinations—earning three Best of Pierce County Awards, including a coveted Gold. What sets Tamar’s spa apart is not just the quality of its therapeutic services, but the philosophy behind them. Her approach to bodywork acknowledges that stress, trauma, and emotion often manifest physically, and that true restoration requires a safe space where clients can recalibrate both mind and body. Under her leadership, the spa has grown into a community treasure—one that champions rest as a form of resistance and self-care as a pathway to empowerment.

Recognizing that healing extends beyond the massage table, Tamar launched Crescent Turtle Health and Life Coaching to support women navigating major transitions, emotional strain, and personal reinvention. As a Certified Peer Counselor and recent Substance Use Disorder Professional (SUDP) graduate, she blends clinical skill with lived-experience wisdom, offering clients a grounded, culturally aware, and trauma-informed approach to personal transformation. Her coaching methodology mirrors the symbolism of the turtle: steady, intentional progress toward a more aligned and resilient life.

As CEO of two purpose-driven brands, Tamar leads with empathy, integrity, and vision. She is part of a growing wave of Black women entrepreneurs redefining what wellness leadership looks like—centering community, honoring personal stories, and building businesses that heal as much as they serve.

In every role, Tamar exemplifies what it means to be a Brown CEO: innovative, impactful, and unafraid to create spaces where others can rise.

Instagram: RejuvenationJunction